Make-Up

Why Buffy The Vampire Slayer Is Still The Ultimate ’00s Style Icon

Why Buffy The Vampire Slayer Is Still The Ultimate ’00s Style Icon

Vampirecore has been a pillar of TikTok’s style subcultures for some time now, with over 6 billion views and counting dedicated to all things of the Victorian Gothic aesthetic. But while some of us are still channelling the mystique of the supernatural, our attention has pivoted to the keepers of our […]

TikTokers Are Taking Care Of Their Mental Health Ironically & It Might Just Be Working

TikTokers Are Taking Care Of Their Mental Health Ironically & It Might Just Be Working

The answer to nailing wellness is something that people have been deliberating on for centuries. Five-minute meditations, positive psychology, gratitude journals, and the ‘that girl’ trend have all been stepping stones recently in an attempt to attain inner zen. But for those who struggle to cultivate a routine or prioritise mental […]

2021 Is Seeing The Coolest Innovations In Nails

2021 Is Seeing The Coolest Innovations In Nails

If you feel like you’re seeing more come out of the nail-art world than ever before, you’re probably spot-on. With visual platforms like Instagram and TikTok dominating our app libraries, we’re seeing, sharing, and creating content around nails in a way that just didn’t exist a few years back. In […]

Why Some People Are More Likeable Than Others, According To Science

Why Some People Are More Likeable Than Others, According To Science

It’s human nature to seek approval from others. We’ve generally needed to leverage our connections with people in order to survive. But beyond safety in numbers, humans are social animals, and the need to bond with others and find our own pockets of belonging are essential to our mental wellbeing. […]

Social Media Is Eating Itself — Just Look At The Meta Selfie

2014 Instagram is shaking in its grave. What used to be a glossy platform home to sausage legs, posed group shots, and meticulously crafted flat lays is now embracing the rise of anti-perfect content. Photo dumps, shitposting, and finstas have all had a part to play in shaking up the […]

Why Is Everyone Dressing Like A Storybook Character Right Now?

Why Is Everyone Dressing Like A Storybook Character Right Now?

During the summer of 2020, after months of staying at home as a result of the pandemic, Minnesota-based Janelle Anderson, 37, decided to pursue her dream: to go to Disney World every single day. After convincing her husband to move their two kids to Orlando, Florida, Anderson now visits the […]

13 Fresh Winter Haircut Trends By London’s Top Stylists

When salons re-opened their doors earlier in the year, all manner of incredible styles were born throughout spring, summer and autumn. There was the modern curtain fringe emulated by the likes of Bridgerton‘s Phoebe Dynevor and The Crown‘s Emma Corrin. Then there was the TikTok-famous wolf cut, and not forgetting […]

I Get Overly Attached In Relationships. Can I Learn To Change That?

These days, we hear more about attachment styles in relationships than ever. Attachment theory was developed by a British psychologist named John Bowlby in 1958. He proposed that the initial bonds we form with our primary caregivers (such as our parents) when we are children go on to impact our […]

This £15 Internet–Favourite Eye Cream Beats Every Pricey One I’ve Tried

This £15 Internet–Favourite Eye Cream Beats Every Pricey One I’ve Tried

Much like coriander or country music, eye creams are one of those things that people either enthusiastically love or wholeheartedly dislike. Personally, I enjoy a lightweight, hydrating eye cream to help keep things nourished; that said, I don’t love anything that’s too heavy or greasy. When I caught wind of […]

Lori Harvey On The Merits Of Eye Cream & Lash Extensions

Lori Harvey On The Merits Of Eye Cream & Lash Extensions

As a 26-year-old who wakes up every morning with purple hollows below my eyes, when 24-year-old model Lori Harvey tells me she can’t live without eye cream, I know we’ll vibe. During a recent phone call, Harvey tells me that out of all the products in her newly-launched skin-care line, […]