The science-backed skincare brand takes on the haircare industry Augustinus Bader‘s journey to being one of the biggest and most talked-about beauty brands in the world has been an incredibly short one. It launched in 2018 with The Cream and took the industry by storm. It’s not often that a […]
Last month, the fashion world was caught by surprise when Fendi partnered with Versace for a cross-pollination runway show Fendace. Now, the former is partnering with yet another brand for one of this year’s most unexpected collaborations: Kim Kardashian’s undergarment brand Skims. On Tuesday, the two brands confirmed the release […]
Welcome to Beauty In A Tik, where each week we put TikTok’s viral beauty hacks and innovative trends to the test. Nowhere else is home to quite so many clever hair hacks as TikTok. From DIY curtain bangs and achieving heatless curls overnight to the one-minute messy bun hack and […]
Vampirecore has been a pillar of TikTok’s style subcultures for some time now, with over 6 billion views and counting dedicated to all things of the Victorian Gothic aesthetic. But while some of us are still channelling the mystique of the supernatural, our attention has pivoted to the keepers of our […]
The answer to nailing wellness is something that people have been deliberating on for centuries. Five-minute meditations, positive psychology, gratitude journals, and the ‘that girl’ trend have all been stepping stones recently in an attempt to attain inner zen. But for those who struggle to cultivate a routine or prioritise mental […]
If you feel like you’re seeing more come out of the nail-art world than ever before, you’re probably spot-on. With visual platforms like Instagram and TikTok dominating our app libraries, we’re seeing, sharing, and creating content around nails in a way that just didn’t exist a few years back. In […]
It’s human nature to seek approval from others. We’ve generally needed to leverage our connections with people in order to survive. But beyond safety in numbers, humans are social animals, and the need to bond with others and find our own pockets of belonging are essential to our mental wellbeing. […]
2014 Instagram is shaking in its grave. What used to be a glossy platform home to sausage legs, posed group shots, and meticulously crafted flat lays is now embracing the rise of anti-perfect content. Photo dumps, shitposting, and finstas have all had a part to play in shaking up the […]
During the summer of 2020, after months of staying at home as a result of the pandemic, Minnesota-based Janelle Anderson, 37, decided to pursue her dream: to go to Disney World every single day. After convincing her husband to move their two kids to Orlando, Florida, Anderson now visits the […]
When salons re-opened their doors earlier in the year, all manner of incredible styles were born throughout spring, summer and autumn. There was the modern curtain fringe emulated by the likes of Bridgerton‘s Phoebe Dynevor and The Crown‘s Emma Corrin. Then there was the TikTok-famous wolf cut, and not forgetting […]
