Welcome to R29 Flash! For 24 hours only, we’ve brought together the best deals on your favourite beauty brands including Olaplex, PIXI, Living Proof and benefit. Get your hands on exclusive discounts across your most loved beauty retailers and brands. On Friday 30th April you can get 20% off LOOKFANTASTIC and HQhair when you use the code R29FLASH at checkout.*

If the easing of lockdown and its head-scratching revision of restrictions has got you feeling a little tense, here’s some good news to take the edge off this Friday morning: today marks the start of Refinery29’s second-ever beauty flash sale, which means — just like last time — you’ve got 24 hours to scoop up all the skincare essentials, cult products and transformative treatments you need to prep your mind, body and soul for post-lockdown life out there in the real world. And with 20% off top products from LOOKFANTASTIC and HQhair, this is one blink-of-an-eye deal you definitely don’t want to miss.

If there’s anything we’ve learned from this fiasco of a year (and then some), it’s that a little self-love can go a long way. Whenever we find ourselves riding the emotional loops and sharp turns of the corona-coaster, a healthy dose of joy from doing what feels good on both the outside and the inside can help steer us back towards a sense of calm. Keeping this in mind, we’ve stacked our latest R29 Flash promotion with an array of dreamy discounts on the top-selling, most loved, highest rated products we know our readers can’t get enough of, so you can go forth and lather/exfoliate/hydrate your way to your most zen self. Think creamy body butters, luxury skin treatment candles that are essentially your very own apothecary in a bottle, and volumising gels to keep your brow game strong, be that on a screen or beyond. Whatever it is you’re after, there’s a feelgood item for everyone at a discount.

Ahead, we’ve outlined the sales and codes you need to know about in order to tackle the path out of lockdown head-on — because, let’s face it: June 21 can’t come soon enough.

*Exceptions apply, some named brands and products are exempt, the code is valid until 11.59PM, 30.04.21.


The deal: 20% off this selection 

The goods: LOOKFANTASTIC is a giant treasure trove teeming with luxe finds. It leaves no beauty need uncovered, with everything from hair products and makeup to skincare and fragrance galore. With over 22,000 goodies to sift through from 660 premium brands, consider yourself spoiled for choice including top picks from Olaplex, By Terry, Christophe Robin, benefit and more.

The code: R29FLASH

Olaplex No.3 Hair Perfector 100ml, $, available at LookFantastic

Living Proof Color Care Shampoo 236ml, $, available at LookFantastic

Neom Great Day Magnesium Body Butter 200ml, $, available at LookFantastic

Neom Real Luxury Intensive Skin Treatment Candle, $, available at LookFantastic

Neom Bedtime Hero Bath Foam 200ml, $, available at LookFantastic

Living Proof Born To Be Curly Kit, $, available at LookFantastic


The deal: 20% off this selection 

The goods: HQhair is your digital destination for the newest, coolest, even the weirdest beauty stuff out there so that you can experiment with the top haircare, makeup, skincare products, and styling tools on the market. In addition to listing an impressive range of cult and niche beauty brands (think Ciaté London and Gallinée, to name a few), HQhair has now become a reliable source for colour cosmetics for women all over the world.

The code: R29FLASH

Beauty Works Waver, $, available at HQhair

Pixi Glow Tonic 250ml, $, available at HQhair

Benefit Gimme Brow+ Volumising Brow Gel Jumbo 6g, $, available at HQhair

Real Techniques Flawless Base Brush Set (Worth £36.97), $, available at HQhair

OUAI Haircare Fine Hair Bundle, $, available at HQhair

The Chemistry Brand Hyaluronic Concentrate 240ml, $, available at HQhair


The deal: 20% off all full-price items

The goods: As one of the fastest growing online beauty retailers on the planet, Feelunique has created a shopping experience as excellent as the products themselves. Millions flock to the site on the daily to fulfil their makeup, skincare, haircare and fragrance fantasies — and Feelunique even has a selection of accessories and electricals to top it all off.

The code: R29FLASH

NARS Natural Radiant Longwear Foundation 30ml, $, available at FeelUnique

Beauty Bay

The deal: 20% off site-wide

The goods: For the bonafide beauty-obsessed, take a trip into the Beauty Bay digi-verse to scoop up all the essentials while unearthing a variety of hard-to-find brands and products you simply can’t get elsewhere. With more than 7,000 products on site, an affordable in-house line inspired by its customers, and new launches every week, Beauty Bay always has something to discover.

The code: R29FLASH

Beauty Bay Bright Matte 42 Colour Palette, $, available at Beauty Bay


The deal: 25% off site-wide

The goods: Treat your face and body to the silky, sublime goodness of Elemis — the innovative skincare brand that taps into the soul of an aromatherapist, the vision of an artist and the truth-seeking skill of a scientist. The brand’s award-winning roster of offerings includes face and body skincare products, spa treatments, supplements and more.

The code: R29FLASH

Elemis Pro-Collagen Marine Cream, $, available at Elemis

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