Great news: jewellery buying season is here! Valentine’s Day is the perfect time to up the sparkle ante, whether you’re gifting that hard-to-shop-for special someone or stocking up on treat-yourself bling for yourself. These days, new and affordable accessorizing options seem to proliferate on a daily basis, but we’ve got to admit that our jewellery-shopping habits haven’t changed much in the past decade or so: Etsy is still our go-to dot-com destination when we’re looking for that shiny something that feels unique, thoughtful, and “awww” inducing. And while the site’s vintage selection is not to be missed, this time of year, we’re looking for artisanal treasures. Luckily, the amount of handmade, small-scale goods on the site is vast.

That extensiveness is where we come in. We consulted Etsy’s resident trend expert Dayna Isom Johnson, who filled us in on some of the most popular and unique shops on the site. Her picks range in price from cheap and cheerful to precious investments, and feature baubles to suit every style: delicate, charm-laden drop earrings; semi-precious statement necklaces; raw-stone stacking rings; and colourful pieces rendered in acrylic and polymer clay. (And, as we’re on Etsy nearly every day, we couldn’t resist throwing in a few of our faves.)

We tried out hardest to whittle down our list to the top-notch designers (for now) but trust us, this is simply the tip of the iced-berg. Click through to see the best jewellery sellers on Etsy — and start ordering now, because purveyors of such specialised goods have longer lead times and limited stock on offer.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by us. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, we may earn a commission.

Aquarian Thoughts

Location: New Jersey, USA
Price range: £9 – £150

Aquarian Thoughts specialises in all things delicate and gem-studded, from slim, light-catching hammered stacking rings to dainty necklaces set with raw stones that you can customise with any birthstone. Our pick is the eternally timeless and crowd-pleasing knot ring, rendered in an unexpected mix of metals. As forget-me-knots represent love and remembrance, we reckon they make the perfect Valentine’s Day gift.

AquarianThoughts Forget Me Knot Ring, 2 Knot Stacking Ring, $, available at Etsy

SilverGlowShop

Location: London, UK
Price range: £10 – £28

Shopping for a silver jewellery person? Look no further than SilverGlowShop. This London-based seller specialises in dainty sterling silver earrings, from your classic hoops and pearl studs to more unique designs like these dropping tulip studs.

SilverGlowShop 925 Sterling Silver Floral Drop Earrings, $, available at Etsy

RockCakes

Location: Hastings, UK
Price range: £6 – £1740

Sarah Meredith, the artisan behind RockCakes, really does it all. She offers everything from solid gold rings shaped like vampire fangs to enamel pins shaped like bananas, hearts and slugs; each one of her designs with strong a playful and fun sensibility. For Valentine’s Day, we reckon you can’t go wrong with this gold signet ring set with a small ruby heart and engraved with arrows. It’s on theme but not so much so that they’ll feel like it’s relegated to V-Day.

RockCakes Ruby Heart Signet Ring, $, available at Etsy

Aleishla Lopez

Location: Puerto Rico
Price range: £40 – £900

This Puerto Rico-based seller was a finalist for the 2021 Etsy Design Awards and boasts an impressive five-out-of-five-star rating for her handmade work. It’s easy to see why — the jeweller’s bold, sculptural pieces are reminiscent of some of our favourite vintage finds while simultaneously possessing a streamlined, modern quality.

AleishlaLopez Mother Pearl Dangles, Brass Arch Earring For Women, $, available at Etsy

Liesel Love

Location: Texas, USA
Price range: £7 – £1484

Constellations of twinkling gems adorn the baubles in Heidi Girard’s celestial online jewellery shop. The Texas-based jeweller places stones in meandering and unexpected formations that will relieve any fatigue you might be feeling from the traditional solitaire setting. While the prices are in line with the premium fine jewellery the designer offers, each piece possesses plenty of beauty for your buck.

LieselLove 14K Gold Opal Diamond Ring, “Lace” Ring, $, available at Etsy

NanacraftsKE

Location: Nairobi, Kenya
Price range: £8 – £135

Kenyan jeweller and beadsmith Nana makes stunning and intricate African jewellery that pays homage to the Zulu people of her homeland. Think vibrant bangles made from colourful seed beads, cascading necklaces that can be worn for African weddings, dangle statement earrings, and even beaded pet collars for your beloved four-legged furries. With almost 6,000 sales under her belt, Nana’s become a bona fide star seller on Etsy. Over 2,6000 fans have favourited her shop and Nana maintains an impressive five-star rating. “The workmanship on this necklace is absolutely breathtaking. Fabulous quality,” raves one reviewer. “It is not only a stunning piece of jewellery, it is a beautiful piece of art.”

NanacraftsKE African Gold Fringe Necklace, $, available at Etsy

DANIBARBE

Location: Colorado, USA
Price range: £29 – £187

Raw, uncut gemstones take centre stage in the gilded rings, necklaces, and earrings of this almost seven-year-old Etsy shop. Former singer-songwriter Dani Barbe would collect and repurpose vintage jewellery as she toured the country performing. After her time on the road ended, she began travelling again, this time sourcing precious stones in their natural form. Barbe specialises in everything from simple, rough-hewn stud earrings to colourful beaded necklaces.

DANIBARBEshop Ombre Green Raw Unique Gemstone Stacking Ring, $, available at Etsy

Whatsarahmadenextt

Location: Edinburgh, Scotland
Price range: £5 – £20

For the funnest polymer clay jewellery — the boldest patterns, brightest colours and most statement-making shapes — we head to Whatsarahmadenextt. Even better, every one of her designs is £20 or under.

Whatsarahmadenextt Pink Marbled Polymer Clay Arch Dangle Earrings, $, available at Etsy

OmiWoods

Location: Toronto, Canada
Price range: £71 – £226

For her Etsy shop, Toronto-based designer Ashley McFarlane chose a name that reflects her Jamaican heritage. The indigenous Awarak word “Xaymaca” — meaning “the land of water and wood” — gave the island its name. African motifs — cowrie shells, Ethiopian Coptic crosses, images of ancient Egyptian royalty — abound in McFarlane’s collection of precious gold and silver jewellery that’s perfect for layering.

OmiWoods The Cowrie Infinity Necklace, $, available at Etsy

Yvonne Henderson Jewellery

Location: Brough, UK
Price range: £34 – £179

If you’re on the hunt for hammered, organic-looking gold jewellery, we recommend Yvonne Henderson. Her page is a treasure trove of delicate, personalised initial and astrology constellation pendants, bar bracelets, baroque-style pearl earrings and statement rings.

Yvonne Henderson Jewellery Initial Disc Necklace With Multi Coloured Gemstones, $, available at Etsy

Mummu Jewelry

Location: Istanbul, Turkey
Price range: £32 – £135

If you’re in search of brass and sterling silver-driven statement pieces in the manner of the midcentury modernist studio jewellers, look no further than Istanbul-based Mummu Jewelry. Boldly mixing metals and employing negative space to create oversized graphic motifs, the shop’s attention-grabbing necklaces, earrings, and rings are all you need to make an outfit feel elevated.

Mummu Jewelry Sterling Silver Statement Necklace With Sun Pendant, $, available at Etsy

Everli

Location: New Jersey, USA
Price range: £31 – £467

In 2012, self-taught designer Shuang Everett Li left a “comfortable corporate job” in financial services to create a line of delicate, sentimental jewellery with an emphasis on organic forms. The career change “challenged me to dig deep within,” says Li, and “ultimately brought me so much self-discovery and growth.” Likewise, she says, “I want my jewellery to inspire others to stay connected to their own voice and walk their own unique paths.” Using the lost wax casting technique, Shuang creates everything from barely-there gold hoops to these textural, diamond-studded bands.

Everli Jewelry Morse Code Ring, Diamond Gold Band, $, available at Etsy

SilverBaniThani

Location: Jaipur, India
Price range: £7 – £105

For boho gemstone rings, delicate filagree detailing, chandelier earrings and statement pendants, head to SilverBaniThani — all handmade with sterling silver.

SilverBaniThani 925 Crescent Moon Rainbow Moonstone Gemstone Ring, $, available at Etsy

ABLABShop

Location: York, UK
Price range: £18 – £25

Sleek, sculptural earrings for only £25? Yes please!

ABLABShop Elsie Polymer Clay Stud Earrings, $, available at Etsy

EstherDobsonArt

Location: Grange-over-Sands, UK
Price range: £16 – £38

Calling all water babies and wannabe mermaids, thanks to Esther Dobson Art’s simple and elegant nature-inspired designs, you can carry a piece of the sea with you at all times (no matter how far from the shore you are).

EstherDobsonArt Sea Glass Necklace, $, available at Etsy

EveandkUS

What Irvine, CA-based Etsy seller EveandkUS does best is release gah-inducing dainty studs, huggies, and cartilage piercing pieces that look stunning on ears with multiple holes, offered at extremely affordable price points. In other words, building and styling your earscape doesn’t get easier with EveandkUS. (Editor’s note: As a frequent buyer, I can also attest to its high quality! No discolorations here.) And, if you’re frequently getting your cartilage pierced, you’re likely in need of backup labrets. Well, here’s something you should know: EveandkUS also sells Grade23 titanium push-in labret bar replacements in various gauges and lengths.

Price Range: $2 – $314

EveandkUS 20g Emerald Square Boho Piercing (Single), $, available at Etsy

Weekend in LA Jewelry

Funny enough, Etsy jewelry seller Weekend in LA is actually based in Seattle, WA — but that’s part of the charm with the shop’s offerings of stack-ready rings, timeless bold hoops, and layerable chains. Essentially, this store is a collection of chic, travel-friendly pieces that are meant to complement any kind of look — no matter how dressed down or dressed up. Take, for instance, these minimalist rings that range from bold signets to whisper-thin bands. You can be sure these are daily pieces that’ll elevate your days, whether you’re on a weekend getaway or not.

Price Range: $21 – $33

Weekendinlajewelry Star Gold Vermeil Ring, $, available at Etsy

Generation of Daughters

You can tell by the name of Korean-American Etsy jewelry seller’s shop Generation of Daughters that owner Charlotte comes from a lineage of influential women. So her shop, as you can imagine, is full of gorgeous 18K gold-covered sterling silver pieces that are meant to last and be handed down — minus the anxieties of breaking the bank while doing so. These best-selling pearl chokers are just one example of how Charlotte’s trend pieces can also remain transcendent and timeless.

Price Range: $15 – $36

GenerationDaughters Tiny Pearl Necklace Choker, $, available at Etsy

Lingua Nigra

If we could use one word to describe Chicago-based seller Alicia Goodwin’s gilded wares, it would be “organic.” A plucked-from-nature vibe dominates her eclectic designs, whether it’s a pair of earrings adorned with iridescent beetle wings or an oversized hoop dangling from hand-hewn, textured discs. According to Goodwin’s website, she draws inspiration from a host of sources, including “ancient talismans, Victorian-era work and mourning sentimental jewelry.”

Price Range: $28 – $245

Lingua Nigra Large Reticulated Rectangular Earrings, $, available at Etsy

Foe & Dear

A dreamy romance permeates the offerings in this Vancouver-based shop, exemplified by pieces like the layerable Sienna Necklace, strung with translucent moonstones and accented by oversized hardware. Vancouver-based Katherine Schlattman founded the line in Brooklyn in 2009, and continues to turn out an eclectic mix of vintage-inspired, heirloom-feeling pieces, sleek, timeless staples, and gem-studded fine jewelry keepsakes.

Price Range: $11.35 – $3,040.13

foeanddear Sienna Moonstone Bracelet, $, available at Etsy

Mary John

North Carolina-based Mary John Slaughter uses classically cut gems to create simple and intricately beautiful fine jewelry for everyday wear. Whether it’s a hydrangea blossom set with a delicate diamond or a simple gold pendant set with contrasting gems, each piece feels special enough to keep in your daily rotation from here on out.

Price Range: $52 – $9,118

Mary John Hydrangea Blossom Flower Ring, $, available at Etsy

Gold Art Jewelry

Looking for ancient-feeling baubles in the vein of your favorite Byzantine objets at the Metropolitan Museum of Art? Look no further than Iris Harpaz’s Gold Art Jewelry. The Israeli designer specializes in 18 and 22K alloys, which emits a signature warm glow thanks to its higher gold content. The real-deal stuff doesn’t come cheap, but the designer’s archeologically-inspired designs feel like heirlooms from a previous millennia — and they’ll probably last just as long.

Price Range: $160 – $4,900

Gold Art Jewelry Solid 22K Gold Click-in Hoops, $, available at Etsy

GemBlue

Denver, CO-based Krista Young started her Etsy shop six years ago, creating subtle-but-powerful accessories that juxtapose opposing elements: masculine and feminine; geometric and organic; and traditional and modern. Look out for slim-lined, oversized articulated earrings and simple gem-set pendant necklaces inspired by her twin backgrounds in textiles and metalsmithing.

Price Range: $22 – $360

GemBlue Paperclip Hoop Earrings, $, available at Etsy

Contour Studio

Unexpected minimalism and asymmetry rule the day in this Tel Aviv, Isreal-based shop. Long lines offset with miniature gems appear on shoulder-skimming chandelier earrings, sculptural pendant necklaces, and finger-climbing rings. Designer Galit Barak draws inspiration from cityscapes, architecture, and mechanics; creating everything from geometric gold studs to diamond-studded, wedding-friendly baubles in her signature clean and linear style.

Price Range: $29 – $1,950

CONTOURstudio Long Alia Earrings, $, available at Etsy

Studio // Blue Jeanne

After spending a summer living in Montana with her vivacious jewelry-designer aunt, Jeanne Auen, designer Sarah King started making her own baubles, inspired by her stylish relative’s generous spirit. Working with Gestalt pattern psychology and a love of contemporary Western aesthetics, King creates bolo ties (!) and statement jewelry around painterly semiprecious stones, shells, and found objects.

Price Range: $20 – $78

StudioBlueJeanne Paloma // Porcelain Face Bolo Tie, $, available at Etsy

Maslo Jewelry

We love the combination of bold, chunky shapes and clean lines that abound in this Richmond, VA-based shop. Designer Nicole Maslowski creates eye-catching, gold-plated earrings, bracelets and necklaces, all of which boast a restrained, wabi-sabi approach to placement, strong presence, and a high-wattage color and shine. In honor of her father, a former Vietnam War POW who taught her how to build and inspired her love of craft, Maslowski also donates 5% of all Maslo Jewelry sales to Pets for Vets, a charitable organization that pairs military veterans with shelter dogs.

Price Range: $19 – $102

maslojewelry Gold Cascade Formless Earrings, $, available at Etsy

Boo and Boo Factory

For nearly 10 years, Chicago-based designer Christina Misic has been creating explosively colorful statement pieces out of acrylic, resin, and leather. An educational background in architecture and a love of abstract art informs everything from gold-dusted heart studs to bib necklaces dripping with holographic fringe.

Price Range: $22 – $132

BooandBooFactory Oval Resin Earrings, $, available at Etsy

Tsunja

Drawing on influences from the seminal early 20th-century German art school Bauhaus, London College of Fashion-trained Jessica Jasmine creates sculptural, eye-catching ear candy in a Pinterest-friendly array of gold and pastel hues from her Singapore studio.

Price Range: $32 – $56

Tsunja Minimalist Polymer Clay Statement Earrings, $, available at Etsy

Boosiko Abstract Beaded Fringe Earrings, $, available at Etsy

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