Premiering on Prime Video on 3rd March, Daisy Jones is set in the 1970s and tells the story of a fictional, Fleetwood Mac-inspired band’s attempts to break into the industry. It’s everything music and fashion lovers could want, rolled into one glittering package. Think sex, drugs and rock ‘n’ roll, characters rocking out and breaking hearts in Joan Jett-esque bell bottoms, Stevie Nicks-style capes and Penny Lane furs. Unsurprisingly, TikTok is already home to thousands of Daisy Jones-inspired outfit videos, with fans excitedly discussing how the book’s iconic fashion moments will translate to the small screen (keep an eye out for a particular fan favourite men’s dress shirt).
Many of the show’s looks are vintage — sourced from the ’60s and ’70s, yes, but also the ’20s and ’30s — but fans eager to emulate its style will be happy to know that plenty of pieces are not only contemporary but available to shop now from Etsy artisans and ’70s-inspired brands like Stoned Immaculate and Free People. The latter has even partnered exclusively with Amazon Prime on a capsule collection inspired by the show’s characters, available to shop from the show’s release. The 21-piece drop includes everything you need to recreate the Daisy Jones look, from beaded vests to Daisy’s classic hoop earrings.
“I immediately thought of Free People when I started the show,” explains the show’s costume designer, Denise Wingate. “I knew there would be great styles I could incorporate that would have the exact flavour and feel that I needed for the period. I’ve been a fan of the brand for so long, so this all seemed like the absolute best fit.”
Eager for your own slice of rockstar glam? We scoured the internet to find the best Daisy Jones-inspired outfits, plus some Free People pieces that were actually used in the show. Be sure to bookmark this page and check back as the series unfolds. We’ll be updating as more episodes are released.
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“Daisy always had money. She came from money. She just wasn’t very crafty about it,” Denise explained to People. “I think she bought her stuff at thrift stores, or she was on Sunset Boulevard and bought a white marabou feather jacket, which is completely out of character. I just feel like Riley and Daisy, they’re these free-spirited people who wear whatever they want whenever they want. And if she wanted to wear a robe out, then she’s going to wear a robe, or a man’s shirt, or a fur jacket. She was just all over the place. Daisy is eclectic.”
We The Free Just Float On Flare Jeans, $, available at Free People
Rollas Jeans East Coast Cord Flare Jeans, $, available at Free People
Free People Cherie Blouse, $, available at Free People
Free People Everything’s Rosy Bodysuit, $, available at Free People
DivineGiftsLTD Women Tassel Fringed Handbag, $, available at Etsy
Campomaggi Naya Crossbody, $, available at Free PeoplePhoto by Lacey Terrell/Prime Video.
Urban Outfitters Floral Chain Disc Belt, $, available at Urban Outfitters
Free People Follow Your Arrow Belt, $, available at Free People
The Archive Vintage Vintage Style New Ladies Long Kimono Burnt Velvet Peach, $, available at asos marketplace
Free People Nightbird Burnout Kimono, $, available at Free People
Op London Rococo Aqua Kimono, $, available at Op London
FP One Aletta Top, $, available at Free People
Topshop Broderie Tie Front Blouse in White, $, available at ASOS
Stoned Immaculate Foxy 70’s Bells, $, available at Stoned Immaculate
Rollas Jeans East Coast Flare Jeans, $, available at Free People
April Star Davis Jewelry Daisy Jones Gold Hoops, $, available at April Star Davis JewelryPhoto by Lacey Terrell/Prime Video.
We searched high and low for a striped, lurex turtleneck (book Karen is big on a turtleneck, FYI) and found a very similar vintage option on ASOS Marketplace. For a high street alternative, try a chevron style (very ’70s!) from ONLY or Karen Millen. Add velvet bell bottoms and a studded belt from Free People, throw on a statement necklace and you’re ready to rock those ivories. We searched ‘seventies gold boho tassel necklace’ on Etsy (our vintage go-to) and found plenty of similar designs.
We The Free Matisse Studded Belt, $, available at Free People
MIRVASCLOSET Vintage Black Skinny Belt With Brass Gold Studs, $, available at Etsy
DovimaBCN Vintage Brass Diamond Shaped Tassel Necklace, $, available at Etsy
Free People Slim Pull-On Velvet Flare Pants, $, available at Free People
Only Tall ONLNICKY LIFE GLITTER – Jumper, $, available at Only Tall
Karen Millen Patterned Sparkle Knit Roll Neck Jacquard Top, $, available at KAREN MILLEN
The Archive Vintage 70’s Roll Neck Black Gold Lurex Stripe Jumper, $, available at asos marketplace
Urban Outfitters Metallic Studded Belt, $, available at Urban OutfittersPhoto by Lacey Terrell/Prime Video.
Rouje Adeline Skirt, $, available at Rouje
Free People Marigold Vest, $, available at Free People
ParadiseVintageAU Vintage 70s Suede Fringe Vest, $, available at Etsy
Joe Browns Stunning Suedette Skirt, $, available at Joe Browns
ASOS DESIGN Cracking Leather Mid-Heel Knee Boots in Brown, $, available at ASOS
Joe Browns Poetry In Motion Patchwork Boots, $, available at Joe BrownsPhoto by Lacey Terrell/Prime Video.
“Every character had their own specific style,” Denise told People. “Camila was early Ali MacGraw and then morphed into Bianca Jagger.”
Collusion Y2K Fitted Stripe Shirt in Multi, $, available at ASOS
Daisy Street Striped Long Sleeve T-Shirt, $, available at Urban OutfittersPhoto by Lacey Terrell/Prime Video.
Milk It Vagabond Faux Fur Jacket, $, available at Dolls Kill
Loragal Patchwork Fur & Denim Coat, $, available at LoragalPhoto by Lacey Terrell/Prime Video.
Free People Moon Glow Coat, $, available at Free People
The Hippie Shake Breaking Hearts Tan Embroidered Long Penny Lane Coat, $, available at The Hippie Shake
Superdry Faux Fur Lined Afghan Coat, $, available at SuperdryPhoto by Lacey Terrell/Prime Video.
Jennafer Grace Platinum Sequin Kaftan Dress, $, available at Wolf & Badger
Kalki Silver Crushed Kaftan Gown, $, available at Kalki
Mona Swims Silver Metallic Venus Kaftan, $, available at Mona Swims
AllSaints Areena Metallic Maxi Dress in Gunmetal, $, available at ASOSPhoto by Lacey Terrell/Prime Video.
Free People Joni Embroidered Top, $, available at Free PeoplePhoto by Lacey Terrell/Prime Video.
Sézane Andreanne Dress, $, available at Sézane
Free People Southwest Lace Maxi Dress, $, available at Free People
Oasis Splashed Floral Tie Side Printed Midi Dress, $, available at OasisPhoto by Lacey Terrell/Prime Video.
Joe Browns Ibiza Town Embroidered Belt, $, available at Joe Browns
Jenny Krauss Dream In Color Belt, $, available at Free People
FP Collection Read Between The Lines Belt, $, available at Free PeoplePhoto by Lacey Terrell/Prime Video.
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