Since the thousands of products on Amazon can feel overwhelming to sift through, I’ve combed the digital aisles for you. Below, I’ve highlighted the best of the best Black Friday deals on Amazon that I’m actually excited for (and may have already shopping whilst writing). Scroll through to find the best that Amazon has to offer.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by us. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, we may earn a commission.
Best Amazon Black Friday 2023 tech deals
Sure, we might scroll through Amazon for books, stationery essentials or beauty picks but everyone knows that it’s their tech finds — and for Black Friday, their major tech savings — that we’re after. Case in point: savings on Amazon devices (Kindles, Fire TV Sticks and Echo Dots). Also, Sony headphones, Fitbit watches and smart TVs.
6% off Apple AirPods
Small though this sale might be compared to other Black Friday deals on Amazon, it’s not often you can score savings on Apple products.
Shop Apple at Amazon
Apple AirPods (3rd Generation) With Lightning Charging Case, $, available at Amazon
42% off Sony Wireless Bluetooth Headphones, £60 £34.99
These headphones are rated 4.5 out of 5 stars on Amazon with over 5500 reviews so we’re excited to see them as part of Amazon’s Black Friday sale. These are also the headphones that I myself own and I can attest to their quality and battery life — I never leave the house without them!
Sony WH-CH520 Wireless Bluetooth Headphones, $, available at Amazon
23% off Kindle Paperwhite 16 GB, £149.99 £114.99
While I love everything real books, they can be expensive, not to mention they take up lots of space and can be heavy to carry around. On my own list this Black Friday is a Kindle Reader for my commute.
Amazon Kindle Paperwhite | 16 GB, $, available at Amazon
32% of Toshiba UF3D 43 Inch Smart Fire TV, £375 £254.96
A 43-inch smart TV for just over £250? Sign us up!
Toshiba UF3D 43 Inch Smart Fire TV 109.2 cm, $, available at Amazon
36% off Amazon Fire TV Stick 4K Max, £69.99 £44.99
If you’ve already got a decent TV but just want to upgrade it then you can’t beat the Amazon Fire Stick. With this in tow, you can transform your TV into a smart TV with all your favourite streaming services and YouTube, or even connect to other smart home devices. Just in time for all the great Christmas TV picks to roll in! I have one myself and its totally transformed the old tele set I inherited from my parents when I moved out.
Amazon Fire TV Stick 4K Max, $, available at Amazon
60% off Amazon Echo Dot Smart Speaker with Alexa, £54.99 £21.99
Launched last year, the fifth-gen version of the Echo Dot promises better audio — the perfect gift for both music lovers and those who love to cook or bake (you just don’t want to be fiddling with buttons while elbow deep in flour).
Amazon Echo Dot (5th Generation, 2022 Release), $, available at Amazon
30% off Anker Soundcore Noise Cancelling Headphones
These headphones are rated 4.5 out of 5 stars on Amazon with over 6,600 reviews so we’re excited to see them as part of Amazon’s Black Friday sale.
Shop Soundcore at Amazon
Anker Soundcore Life Q20 Hybrid Headphones, $, available at Amazon
Best Amazon Black Friday 2023 homeware, furniture & bedding deals
From air fryers to cordless vacuum cleaners, coffee machines to stainless steel pan sets, furniture sets to mattresses, there are some major savings in the Amazon homeware Black Friday sale. Plus, some big-brand names like Nespresso, Emma Sleep and Ninja.
28% off Ninja Foodi MAX Dual Zone Digital Air Fryer, £249.99 £179
After having this air fryer for just over a year I can safely say that it’s worth it. It has so many options — six in total, from roasting to baking (and of course air frying) — and its very quick and efficient. It’s quite chunky in size though so if you’re just cooking for one, I would advise the more compact Tefal ActiFry Advance Snacking Health Air Fryer which is 26% off at the moment. I’ve also invested in this set of silicone liners for my own Ninja Speedi 10-in-1 (they’re great for when you don’t want to clean your air fryer night after the night).
Ninja Foodi MAX Dual Zone Digital Air Fryer, $, available at Amazon
30% off Tefal ActiFry Advance Snacking Health Air Fryer
This air fryer is perfect for families and bigger batch cooking, allowing up to six portions and two parts of your meal to cook at the same time.
Shop Tefal at Amazon
TEFAL ActiFry Advance Snacking FZ729840 Health Air Fryer, $, available at Amazon
18% off Home Source Industrial Sideboard Cabinet Cupboard, £179.99 £146.99
Amazon is host to a lot of stunning furniture pieces, many of which are part of their Black Friday deal; you just need to do some digging to find them. We think we struck gold with this industrial style sideboard — just look at those hairpin legs!
Home Source Industrial Sideboard Cabinet Cupboard Storage, $, available at Amazon
16% off Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner, £279.99 £235
Designed to remove hair from the brush roll as you clean, which helps keep it tangle-free, this is a must for those with long hair or pets.
Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner, $, available at Amazon
65% off Nespresso Vertuo Plus Automatic Pod Coffee Machine, £199.99 £69
Calling all coffee lovers — this is one of Amazon’s top rated coffee machines, and for good reason. Unlike other models, it’s simple and easy to use, without all the complicated bells and whistles, and it’s slim, compact and easy to store (though also stylish enough to want to keep it out on display if needed).
Nespresso Vertuo Plus Automatic Pod Coffee Machine, $, available at Amazon
15% off Emma Original Mattress, £446.47 £379
This was one of our top-rated mattresses when we tested the best on the market, so we’re aways happy to see it on discount (I’m personally biased too, this is the mattress I sleep soundly on every night and have done for almost two years!). FYI, Emma Sleep is also holding its on Black Friday sale so read our dedicated Emma sale guide and compare which retailer will offer you the best deal — Amazon’s is subject to change over the Black Friday period too.
Emma Original Mattress – Double Size, $, available at Amazon
47% off De’Longhi Nescafé Coffee Machine
Calling all coffee lovers — a De’Longhi coffee machine plus three boxes of Starbucks pods for just over £50 is a steal!
Shop De’Longhi at Amazon
De’Longhi Nescafé Dolce Gusto Genio S Plus Automatic Machine, $, available at Amazon
34% off Tefal BL420840 Blendforce II Blender
Solid, sturdy and with a robust blend, there’s a reason why this blender has earned a 4.4-star rating out of 5 on Amazon.
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TEFAL BL420840 Blendforce II Blender, $, available at Amazon
14% off Meyer Stainless Steel Pan Set
Now, this is an offer that’s too good to miss.
Shop Meyer at Amazon
Meyer Stainless Steel Pan Set of 5, $, available at Amazon
Best Amazon Black Friday bedding and furniture deals
If you’re in the market for a new sofa, mattress or kitchen island, then head to Amazon to save this Black Friday.
15% off Furnituremaxi 3 Seater Velvet Sofa, £544.99 £462.99
This stylish, mid-century-style sofa will add a touch of cosiness and class to any living room.
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Furnituremaxi Modern 3 Seater Velvet Sofa Couch Settee in Grey, $, available at Amazon
20% off Selsey-Living Kopenhaga Corner Sofa Bed
This stylish sofa bed is designed with a reversible corner chaise so it will suit any living room set-up and comes with a matching storage ottoman.
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Selsey-Living Kopenhaga Corner Sofa Bed, $, available at Amazon
29% off COSTWAY Kitchen Serving Trolley
A great storage addition and surface-space solution for small kitchens.
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Costway Kitchen Serving Trolley, $, available at Amazon
35% off Simba Hybrid Duvet
A fresh new Simba duvet to go with your fresh new Simba mattress.
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Simba Hybrid Duvet, $, available at Amazon
31% off Kescas Sofa Bed Chair
If you don’t have space for a sofa bed, how about a chair one?
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Kescas Single Sleeper Chair Bed With Pillow, $, available at Amazon
Best Amazon Black Friday 2023 beauty deals
You’ll find fan-favourite brands like Calvin Klein, Neal’s Yard Remedies and BaByliss taking part in Amazon’s Black Friday beauty sale.
71% off Calvin Klein CKIN2U For Her Eau de Toilette, £53 £15.30
Struggling for a Secret Santa or Christmas gift idea under £15? Well this is just over the budget but we couldn’t help but include — it’s not often that the price of a designer fragrance is cut so low!
Calvin Klein CKIN2U For Her Eau de Toilette, $, available at Amazon
51% off BaByliss Air Styler 1000W, £75 £36.99
If you’re all about big, bouncy, ’90s-style, could-make-Rachel-Green-jealous hair, don’t miss out on this offer. For Black Friday you can score BaByliss’ bestselling hair styler for only £34.
BaByliss Air Styler 1000W, $, available at Amazon
24% off This Works Dream to Sleep Gift Set, £28 £21.24
This Works is another R29 favourite (one of our shopping writers described this as “modern day fairy dust”). Buy this for that friend who has been complaining of burnout and poor sleep habits since June, they’ll be forever grateful.
This Works Dream to Sleep Gift Set, $, available at Amazon
29% off Elizabeth Arden Eight Hour Cream Moisturiser
This moisturiser consistently makes “best of” beauty lists, especially for treating dry and dehydrated winter skin. Stock up and save now!
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Elizabeth Arden Eight Hour Cream Intensive Daily Face Cream Moisturizer, $, available at Amazon
44% off Real Techniques The Wanderer Makeup Brush Kit, £24.99 £14.01
It doesn’t matter how many fancy eyeshadow palettes you splurge on, if you don’t have a quality makeup brush set to hand your makeup will never look as good as all the makeup gurus you try to emulate (speaking from personal experience here, fingers are not always the best option — especially for a smokey eye).
Real Techniques The Wanderer Makeup Brush Kit, $, available at Amazon
24% off Neal’s Yard Remedies Women’s Balance Bath Salts, £19 £14.40
This is my favourite bath product ever: the dreamiest mix of patchouli, geranium, rose and frankincense that I’m convinced really does help balance both body and mind, and is a wonder for the aches, pains and cramps of a period. I always have it in my bathroom for that time of the month or when I’m feeling out of sorts, so I was very excited to see that it’s currently on offer in Amazon’s Black Friday sale (I’ve already brought two pots just to cover me throughout winter).
Neal’s Yard Remedies Women’s Balance Bath Salts, $, available at Amazon
47% Nip + Fab Glycolic Acid Night Pads
We tried these exfoliating pads to find out whether they really are worth the hype. Spoiler alert: they are.
Shop Nip + Fab at Amazon
Nip + Fab Glycolic Acid Night Pads, $, available at Amazon
Best Amazon Black Friday 2023 fashion deals
Score fashion deals on everything from workout leggings to designer watches.
20% off Under Armour Hirise Women’s HeatGear High No-Slip Waistband Pocketed Leggings, £45 £36
Don’t just let the 4.5-star rating on these leggings sway you — I have a pair myself and can speak to their quality and comfort.
Under Armour Women’s HeatGear High No-Slip Waistband Leggings, $, available at Amazon
50% off Rocket Dog Women’s ABEL Clog, £48 £24
Can’t afford a pair of Birkenstock Bostons or UGG Scuffettes? These shearling lined slippers from Rocket Dog are a cosy alternative that’s certainly kinder on your bank account, especially with 42% off.
Rocket Dog Women’s ABEL Clog, $, available at Amazon
30% off Fitflop Women’s Wonderwelly Tall Rain Boot, £45 £31.50
If you have dodgy ankles like myself, you need to get a pair of FitFlops. I’ve already tried and loved the brand’s walking trainers, platform sandals and slippers, and the latest addition to my collection has been these wellies. FitFlop biomechanically engineer all their shoes to work with your body alignment and natural movement, so these feel super supportive. I suffer from an ankle injury a few years ago and typically can’t wear normal wellies for a long period of time, but these feel great even after a long walk.
FitFlop Women’s Wonderwelly Tall Rain Boot, $, available at Amazon
37% off Levi’s 501 Damen Crop Jeans, £95.74 £60
If you are petite, the 501 Crop from Levi’s are a surefire denim winner. I always wait until an Amazon sale (Black Friday or Prime Day) to save on my pairs.
Levi’s 501 Damen Crop Jeans, $, available at Amazon
57% off Kipling Gabbie S Crossbody, £83 £35.42
If you’re never seen without the Uniqlo Round Shoulder Bag strapped to your body, let me introduce you to a new everyday hero. Kipling’s Gabbie S Crossbody is also made with a durable, water resistant nylon fabric and, trumping Uniqlo, has so many pockets and sections for storing and organising your things. Plus, it’s currently £35 in the Amazon Black Friday Sale!
Kipling Gabbie S Crossbody Women’s, $, available at Amazon
20% off Tommy Hilfiger Women’s Comfy Home Slippers
Ultra soft and stylish. What more could you want for the Christmas holidays?
Shop Tommy Hilfiger at Amazon
Tommy Hilfiger Women’s Comfy Home Slippers With Straps, $, available at Amazon
19% off Regatta Pack-It III Waterproof Packaway Jacket
A practical buy for the sure-to-be very wet winter we have lined up.
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Regatta Womens Pack-It III Waterproof Packaway Jacket, $, available at Amazon
59% off Olivia Burton Women’s Analogue Quartz Watch
A chic and elegant gift we would certainly be eager to open on Christmas Day.
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Olivia Burton Women’s Analogue Quartz Watch with Plastic Strap, $, available at Amazon
63% off Olivia Burton Women’s Analogue Japanese Quartz Watch
A chic and elegant gift we would certainly be eager to open on Christmas Day.
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Olivia Burton Women’s Analogue Japanese Quartz Watch, $, available at Amazon
27% off Clarks Women’s Taylor Shine Chelsea Boots
Shop Clarks’ quality and craftsmanship for a fraction of the original price.
Shop Clarks at Amazon
Clarks Women’s Taylor Shine Chelsea Boots, $, available at Amazon
Like what you see? How about some more R29 goodness, right here?
Best UK Homeware & Furniture Black Friday Sales