Ulta Beauty will collaborate with Beyoncé Knowles-Carter’s upcoming “Cowboy Carter” tour for a series of beauty looks inspired by cities where the venerated Grammy Award-winning artist is slated to perform. The collaboration will also spotlight local influencers and feature a limited-edition retail launch of Knowles-Carter’s fragrance Cé Lumière.

“Ulta Beauty sits at the intersection of beauty, culture and self-expression — and this summer, there’s no bigger cultural force than Knowles-Carter’s ‘Cowboy Carter’ tour,” Ulta Beauty chief marketing officer Kelly Mahoney said in a statement.

Beyoncé, whose “Cowboy Carter” album features the brand in the “Levii’s Jeans” track, is lighting up foot traffic at the company’s stores.

“From makeup and skin care to hair and fragrance, beauty is how fans show up for the moment, and we’re proud to be their destination for turning inspiration into expression. Whether you’re headed to a show or channeling the tour’s energy at home, Ulta Beauty is where the ‘Cowboy Carter’ tour experience comes to life.”

The “Cowboy Carter” tour kicks off in Los Angeles on Monday, with Ulta Beauty’s collaboration starting the same day and continuing through the tour’s conclusion on July 11. The collaboration will be brought to life in Ulta Beauty stores, online and

Follow WWD on Twitter or become a fan on Facebook.