In “What Not to Wear,” Stacy London and Clinton Kelly spent 10 years giving “tough love” to nominated participants, who were notably chosen for their questionable wardrobe choices. Now, in “Wear Whatever the F You Want,” the stylists are holding back criticism, biting their tongues “so hard that you think it’s going to bleed,” Kelly told WWD. 

“When you take that approach to styling, where it’s client first, clients have opinions that you might not necessarily agree with, or taste that you don’t agree with. We’re all different people, right?” he said.

Available on Prime Video with eight episodes shot in New York City, “Wear Whatever the F You Want” is a makeover of the makeover show that made London and Kelly one of the most popular duos on television in the early noughties. In the new version, the goal is to celebrate individuality and let participants express themselves without dictating rules.

“You can’t say anymore, when it comes to personal taste and style, that someone’s right or wrong. It’s what makes them the happiest,” London said.

Stacy London and Clinton Kelly in “What Not to Wear” (2010).

“What Not to Wear” aired on TLC from 2003 to 2013, a time when social media was

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