If you’ve found yourself in a Space NK or browsed its website in recent months, the name Naturium probably rings a bell. The Californian beauty brand — founded by entrepreneur and YouTube creator Susan Yara — launched in the UK back in 2022, and has topped the retailer’s bestseller list ever since (the brand was acquired by e.l.f. in 2023).
The lineup of serums, moisturisers, body washes and lotions are rich in active ingredients like retinol and vitamin C, while straightforward product names like “The Smoother” and “KP Body Scrub” make it easier to digest which skin gripes they can help tackle. In other words, if you love The Ordinary, you will absolutely want to stock up on Naturium, too.
Ahead, we’ve polled our team on their favourite Naturium products to help you nail down the ones most worth your money.
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.
Naturium Urea 5% Body Serum
“This new launch from Naturium is perfect for the summer. At the core of the formula is 5% urea, a dermatologist-loved humectant that hydrates while supporting the skin’s moisture barrier. Also present is meadowfoam seed oil, rich in fatty acids, which locks in hydration without leaving behind any sticky residue. For those with sensitive skin, the addition of encapsulated ursolic acid — a calming antioxidant sourced from rosemary — helps soothe and smooth. I turn to this serum on hotter days when I want something breathable, but it also layers seamlessly under richer creams when my dry skin needs extra TLC.” — Venus Wong, senior writer
Naturium Urea 5% Body Serum, $, available at Space NK
Naturium Vitamin C Complex Serum
“A lot of people ask me for beauty recommendations and more often than not, I’d say vitamin C serums are at the top of the list. Everyone has heard about the benefits of vitamin C at this point — it’s an antioxidant, so it protects from environmental aggressors, brightens dull skin, helps with fine lines, and can even boost collagen. The thing is, there are so many available on the market and they can cost a pretty penny.
“I’m quick to tell people that you can find an affordable but efficacious vitamin C thanks to Naturium. I love this product so much. I’ve gone through so many bottles at this point. It’s made with a highly stabilised L-ascorbic acid vitamin C complex, so if you’re sensitive to other vitamin C serums, this one might be the one for you. And at £22, it’s a bargain in my opinion!” — Sara Tan, global beauty director
Naturium Vitamin C Complex Serum, $, available at Space NK
Naturium Retinol Body Lotion
“Contrary to my job title, I’m incredibly lazy when it comes to skincare — specifically my body care routine. I regularly go without moisturising my limbs in favour of extra time in bed or a few more minutes to enjoy my breakfast, but this product made me believe in body lotion again. The star ingredient is retinol, which chips away at old, dull skin cells and encourages shiny new ones.
“On first application, this is equal parts rich and silky but it takes moments to absorb, so you can pull on your clothes without getting stuck in them. I noticed the difference in my skin immediately: my once ashen arms and legs looked glossy, and after a few weeks, my ingrown hairs were few and far between. It made the most difference on my cracked heels. So much so that I’ve ditched my dedicated foot cream.” — Jacqueline Kilikita, beauty director
Naturium Retinol Body Lotion, $, available at Space NK
Naturium Fermented Camellia Creamy Cleansing Oil
“This makeup remover has been an important first step of my double cleansing routine. The oil-gel hybrid feels so luxurious and transforms into a silky balm texture the moment it touches the skin. What really sold me is how thoroughly it removes every trace of makeup and sunscreen without that tight, stripped feeling you get from harsher cleansers. This is thanks to a blend of humectants, including fermented camellia oil and glycerin, which draw moisture to the surface of the skin. It comes in a compact, leak-proof tube and I bring this with me whenever I have an overnight trip.” — Venus Wong, senior writer
Naturium Fermented Camellia Creamy Cleansing Oil, $, available at Space NK
Naturium The Energiser Mandelic Acid Body Wash
“For as long as I can remember, I’ve had body breakouts, so I always make sure my body wash includes an exfoliating ingredient to unclog pores and fade the red marks left behind. The star here is mandelic acid, an alpha hydroxy acid that gently but effectively lifts away oil and dead skin cells before they can cause blockages. Most exfoliating body washes are harsh and drying, but not this one. It’s packed with glycerin, which deeply moisturises and leaves skin feeling soft. What I love most, though, is the rich, creamy lather and the sheer convenience. The bottle is huge and the pump makes it so easy to use — no more slippery bottles. Whenever I finish one, I feel a bit lost without it and always make sure to stock up again.” — Jacqueline Kilikita, beauty director
Naturium The Energiser Mandelic Acid Body Wash, $, available at Space NK
Naturium Phyto-Glow Lip Balm
“I have one of these tinted lip balms in every bag, they’re that good. It moisturises like a balm (thanks to shea butter, squalane and castor oil) but gives the juicy finish of a gloss. It’s never sticky, just silky and comfortable. My favourite shade is Latte: a muted taupe that gives that perfect my-lips-but-better effect.” — Jacqueline Kilikita, beauty director
Naturium Phyto-Glow Lip Balm, $, available at Space NK
Naturium The Booster Hyaluronic Acid Body Wash
“My dry skin often feels tight and itchy right after a shower, but I’m also incredibly lazy and low maintenance with my body care. This is therefore my go-to body wash because it does two jobs in one. It’s packed with gentle but powerful moisturising goodness like hyaluronic acid and glycerin (humectants which attract moisture from the environment and lock it into the skin), and vitamins B5 and B12 to soothe the skin and reduce redness and inflammation. Initially, the formula is a lightweight gel, but it lathers up really nicely, rinses cleanly and leaves my skin silky smooth and fully hydrated; so much so that I can feel the hydration even 24 hours after washing. (Bonus: The lather makes for a great shaving cream alternative.) The packaging is the cherry on top. As a glasses wearer, I struggle to see in the shower — this being such a big bottle with a handy-to-use pump applicator is a must, especially as it lasts so long.” — Esther Newman, affiliate writer
Naturium The Booster Hyaluronic Acid Body Wash, $, available at Space NK
Naturium Bio-Lipid Restoring Lotion
“I’ve amassed a sizable collection of body care products, but this lotion is probably the one I mindlessly reach for the most after getting out of the shower. In fact, I enjoyed it enough to award it a Beauty Innovator Award last year. It has such a lovely texture that feels substantially moisturising and absorbs quickly without any greasiness. The star of the show is an advanced lipid complex containing shea butter and omega fatty acids, which are essential fats that maintain hydration levels and plumpness of the skin. On the other hand, sodium PCA draws moisture from the air to the skin, which is why I don’t feel the need to constantly reapply throughout the day.” — Venus Wong, senior writer
Naturium Bio-Lipid Restoring Body Lotion, $, available at Space NK
Naturium Barrier Bounce
“I’ve been slowly upping the strength of my retinol and have been reaching for this nourishing oil-serum as a ‘moisture sandwich’ to reduce the chance of irritation. It’s packed with ceramides — an ingredient that strengthens the skin barrier — which I often pair with a retinoid product. There’s also squalane, an emollient that tops up hydration levels. Since it’s so gentle on the skin, I’ve also been applying this on the eczema-prone areas on my legs. I’m due to start my first course of tretinoin, the strongest form of retinol, and best believe I’ll be using this barrier-protecting serum before and after the active ingredient to help build up my tolerance.” — Venus Wong, senior writer
Naturium Barrier Bounce, $, available at Space NK
Naturium The Glow Getter Multi-Oil Hydrating Body Wash
“Let’s address the elephant in the room first: £18 will be a lot for many people to spend on body wash. However, if you can be swayed, here’s why I love it (and why it’s the bestselling Naturium product on Space NK): it smells delicious, like summer, the oils don’t make your shower a slip-n-slide safety hazard, it doesn’t irritate my adult eczema, and it lasts a very long time.
“I’m currently on my first bottle of this and I’ve been using it every time I shower for months, and I still have some left. The formula is thin, so one pump doesn’t take much out of the bottle. This is how I justify the cost, à la girl math.” — Tanyel Mustafa, senior writer
Naturium Glow Getter Hydrating Body Wash, $, available at Space NK
Naturium Multi-Peptide Advanced Serum
“I have only been using this multi-peptide serum for a handful of days, but it has quickly become my favourite daytime serum. It comes in a milky-gel texture that keeps my skin plump and smooth without feeling sticky. Peptides are my go-to ingredient for hydration. It’s so effective at nourishing my skin barrier without weighing heavily on it and this serum contains multiple blends of the good stuff, along with vegan collagen and ferulic acid.” — Venus Wong, senior writer
Naturium Multi-Peptide Advanced Serum, $, available at Space NK
Naturium The Perfector Salicylic Acid Body Wash
“Salicylic acid is an all-rounder thanks to its ability to gently exfoliate deep inside the pore, breaking up the mixture of dirt, oil and dead skin cells before they can cause a breakout. It makes an appearance in both my facial skincare routine (Medik8 Blemish SOS) and my hair routine (L’Oréal Elvive Hydra Pure Shampoo), so it makes sense that its powers also extend to body care.
“I love just how easily this lathers up, and when I use it, I notice a significant reduction in body breakouts — especially on my chest and back — which I’ve been prone to since my early teens. Even better? It’s huge (500ml) so you get a lot of bang for your buck.” — Jacqueline Kilikita, beauty director
Naturium The Perfector Salicylic Acid Body Wash, $, available at Space NK
Naturium Multi-Peptide Moisturiser
“I recently finished my second tube of this moisturiser — it’s that good. Peptides are essentially proteins that strengthen the skin and make it more resilient to external aggressors, like pollution. The addition of vitamin C further helps protect skin against this, while squalane and glyceri are highly moisturising and quench dry skin effectively. It absorbs quickly and makes my skin look and feel smooth. I like to use it in the morning before sunscreen as well as in the evening on nights when I’m not using exfoliating acids or retinoids.” — Jacqueline Kilikita, beauty director
Naturium Multi-Peptide Moisturizer, $, available at Space NK
Naturium Quadruple Hyaluronic Acid Serum 5%
“I often reach for a hyaluronic acid serum whenever I want to up the hydration levels of my skin. Ever since I gave this product a try, the other options I already own just don’t hit the same. This is because Naturium’s serum contains hyaluronic acid in four different molecular weights, which helps your skin absorb moisture faster. A lot of hyaluronic acid products have a diluted, slippery texture, but this one comes in a clear gel and I can immediately tell the difference due to how quickly it quenches. Rather than feeding your skin a glass of water, it feels like the skincare equivalent of an IV drip that goes straight into your system.” — Venus Wong, senior writer
Naturium Quadruple Hyaluronic Acid Serum 5%, $, available at Space NK
Naturium BHA Liquid Exfoliant 2%
“This leave-on exfoliating toner is a must for anyone who is acne-prone or keen to get rid of blackheads. Again, it features gently exfoliating salicylic acid — at an effective concentration of 2%, no less — to unclog pores. It’s also an anti-inflammatory, so it brings down redness quickly. I like to use this in the evening, after cleansing, followed by a simple moisturiser. Countless beauty editor friends of mine swear by it to clear up their skin.” — Jacqueline Kilikita, beauty director
Naturium BHA Liquid Exfoliant 2%, $, available at Space NK
Naturium KP Body Scrub & Mask
“I’ve been dealing with KP (keratosis pilaris — rough and bumpy skin) on my arms for as long as I can remember, so when I came across this body scrub that also doubles as a mask, I was intrigued. Combining both physical exfoliants (jojoba esters and pumice) and chemical exfoliants (AHA, BHA and PHA), this scrub is effective while still being gentle. After a few uses, I could definitely see improvements in my KP, with my skin feeling softer and smoother.
“With a little bit more consistency, I’m pretty certain I would see even better results. My only criticism is that it’s very thick, which makes it near impossible to squeeze out of the tube. I think a slight improvement in the packaging and we’ve got a near-perfect product.” — Kristine Romano, art director
Naturium KP Scrub & Mask, $, available at Space NK
Naturium Purple Ginseng Cleansing Balm
“Balm cleaners are the best for cleansing makeup by a clear mile — I won’t hear otherwise! This one is a favourite of mine as it doesn’t sting my eyes (a lot of cleansers do). It removes foundation and mascara with minimal effort and a little goes a long way. No notes!” — Tanyel Mustafa, senior writer
Naturium Purple Ginseng Cleansing Balm, $, available at Space NK
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