Colored mascara is one innovation of the cosmetics industry that I am highly intrigued about.

I went ahead and looked into this madness. Now, I have finally gotten myself excited over these little babies that I had to create a list for everyone. Read all the way through because I’m giving you a good hack on how to wear colored mascaras. You can thank me later.

Colored Mascara Is the Next Best Thing

1. Yellow Colored Mascara

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First on the list is this highly innovative colored mascara collection from Urban Decay called Double Team Special Effect Dime/Goldmine Colored Mascara. This is one that I am really excited about.

I love that this formula is for lash and brows and it comes in a dual-ended tube that features a creamy, highly pigmented mascara and a metallic variety for that multidimensional effect should you prefer that.

This yellow mascara from the Urban Decay Double Team collection is a standout both in color and performance.

2. Deep Purple Mascara


I love that the team over at By Terry has not forgotten to keep a functional product fun. The proof is this Terrybly Growth Booster Mascara in shade Purple Success.

Not only does it deliver a highly pigmented formula it also claims to be flake resistant, clump resistant, and smudge resistant! It also contains a lash stimulating formula that promotes growth and strengthens the lashes.

Everything we need for a mascara to be except that this one is a lot more fun because it comes in a deep purple mascara color. Perfect for someone just dipping in their toes on this colored mascara trend.

3. Turquoise Colored Mascara

Woman With Colorful Eye Makeup | Best Colored Mascara That Are Easy To Pull Off

I love the colors and the packaging of this collection. The Sephora Volume ON mascara is a no fuzz mascara that delivers all the colored pigments you’ll ever need for your lashes.

The turquoise shade is my favorite from this collection because out of all the colored mascara I checked out this is the only one with a bright turquoise shade. And of course, being the color geek that I am, I need turquoise on my lashes.

4. Emerald Green Mascara

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Emerald Green is one of my favorite colors which is why this product is on my list. Aside from the intense green color that this product delivers, the formula is creamy and buildable.

This is important especially for those who like to create a specific expression because you can increase color saturation with every layer of this mascara.

The mascara wand that comes with this Shiseido Controlled Chaos MascaraInk – Emerald Energy also bends in the middle so you can create long and thick lashes for that sexy but edgy look.

5. Deep Burgundy Mascara

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The L’oreal Voluminous mascara has always been a favorite of a lot of women. The formula is great and it creates big lashes which we all love.

The Deep Burgundy shade particularly is a favorite of mine ever since they came out with the colored variety because it’s a beautiful deep red wine that is perfect for that not-so-heavy glam look. It’s such a sexy color on the eyes no matter your eye color is.

If you’re not so keen on the waterproof formulas, this washable variety is a really good alternative just because of how good the formula is and the value for money.

6. Light Purple Mascara


Urban Decay is probably one of the most loved makeup brands in the world right now and I don’t know how they keep coming with so much more to give us. Another color from their Double Team Special Effect Mascara is this light purple shade called Vice.

We already know what the Double Team range offers us but this medium purple in both cream and metallic finish is such a beautiful, almost pastel kind of purple that delivers a good swatch of the product with one swipe.

7. Bright Pink Mascara


“I’m The Madness” is such an apt shade name for the madness that is this color from the YSL Vinyl Couture Mascara. First of all, the color payoff from this product is really good, and that is saying something especially when talking about colored mascaras.

If there is any madness to this trend it is this color, right of the tube it is a bright pink mascara color but on the lash, it tends to be a bit pale. It really depends on the natural color of your hair, colored mascara on darker strands will always look a bit duller, but read on to find out how to remedy this.

I love that the formula has a shiny finish which creates a more vibrant look especially when paired with monochromatic eyeshadows.

8. Electric Blue Mascara

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From Colourpop Cosmetics comes the BFF Mascara in different but equally beautiful shades. Blue Ya Mind is a top pick from their collection because of the electric blue mascara pigment which is hard to come by even for colored mascaras.

This comes in a simple formula that promises not to get flaky even as it lengthens and volumizes the lashes.

Colourpop has an entire line dedicated to colored mascaras!

@viketwins##Colorful ##mascara##beauty ##color ##colorful ##fyp ##viral ##fun ##aesthetic ##colorful ##makeup ##foryourpage ##yellow ##purple ##blue ##red♬ Get You The Moon (feat Snow) – Kina

9. Vibrant Purple Mascara


NYX is one of our go-to brands for wearable color options and their Worth The Hype mascara is truly what the name suggests. The Purple shade from this line is a beautiful vibrant purple mascara that looks absolutely stunning on the lashes.

I love that the formula is light enough to help keep stubborn, droopy lashes up even after a few hours.

10. True White Mascara

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A favorite and a must-have is the True White shade from the BFF Mascara collection by Colourpop. White might be a very intense color for some of us not used to wearing colored mascara, but trust me on this, you need a white mascara if you ever decide to get in on this trend.

It’s hard to come by a white mascara that is as good as the formula that Colourpop offers. First of all, you can create inspired looks with a white mascara but most importantly, my hack uses a white mascara.

Colored Mascara Hack

  • If you’re worried about wearing a colored mascara because the color payoff just doesn’t show up on your lashes, applying a white mascara first would make the color pop!
  • You can also use a regular black mascara to get the colors to stick to your lashes but this will tone down the color of brights.
  • Adding a similar color eyeliner or even eyeshadow will accentuate the colors on your eyelashes and helps you maximize the look you are trying to go for. So the next time when you ever decide to give colored mascara a try, make sure to try it on accompanied by an eyeshadow of the same color applied closely on the lash line and you can see how this accentuates the colors on your lashes and helps you appreciate it more.

Want another mascara hack? If you’re really itching to try the look but still not convinced to splurge, why don’t you DIY a colored mascara? Check out Jes’s hack below:

@closeupjes✨How I make my colored mascara✨ (pause to read) ##makeup ##promdiy ##tutorial ##closeup ##foryou ##diy♬ Tadow – Masego & FKJ

I hope this hack helps you out and gives you the confidence to try on colored mascaras. Because once you unlock this game, it is the next level.

Did we miss something? What’s your favorite colored mascara? We’d love to hear what you have to say. Share it in the comments below!