Why Buffy The Vampire Slayer Is Still The Ultimate ’00s Style Icon

Why Buffy The Vampire Slayer Is Still The Ultimate ’00s Style Icon

Vampirecore has been a pillar of TikTok’s style subcultures for some time now, with over 6 billion views and counting dedicated to all things of the Victorian Gothic aesthetic. But while some of us are still channelling the mystique of the supernatural, our attention has pivoted to the keepers of our […]

TikTokers Are Taking Care Of Their Mental Health Ironically & It Might Just Be Working

TikTokers Are Taking Care Of Their Mental Health Ironically & It Might Just Be Working

The answer to nailing wellness is something that people have been deliberating on for centuries. Five-minute meditations, positive psychology, gratitude journals, and the ‘that girl’ trend have all been stepping stones recently in an attempt to attain inner zen. But for those who struggle to cultivate a routine or prioritise mental […]

2021 Is Seeing The Coolest Innovations In Nails

2021 Is Seeing The Coolest Innovations In Nails

If you feel like you’re seeing more come out of the nail-art world than ever before, you’re probably spot-on. With visual platforms like Instagram and TikTok dominating our app libraries, we’re seeing, sharing, and creating content around nails in a way that just didn’t exist a few years back. In […]

17 Clarifying Shampoos for Ultra-Clean Hair

All shampoos are not created equal — and that’s especially true for anyone who goes extra days between washes, load up on dry shampoo, wear protective hairstyles or wigs, go heavy on styling products, have fine hair or just tend to have an oily scalp. For anyone who falls into […]

17 Long Coats That’ll Pack a Punch on a Chilly Day

When it comes to winter dressing, it’s what’s on the outside that counts. A cold weather outfit’s true value lies in outerwear and its ability to keep you warm. As someone who is always cold, my years of facing harsh winters have taught me that long, floor-grazing coats are key […]